Competitive Intelligence initiatives

The military Operational Planning Method (OPM - MPO) as a strategic intelligence and analytic instrument. Is it possible to consider that it could be a new corporate strategic reasoning method? Thesis Pierre Larrat, Gérard Hoffman

juin 20th, 2010 Posted in France

This is on 12th of June in Paris that the Thesis of Pierre Larrat and Gerard Hoffman has been sucessfully defended. The Jury  was: Professors Franck Bournoy (President), Patrick Hetzel (Director), Veronique Chanut (Reporter), Ulrike Mayrhoffer (Reporter) and invited Mr Jacques Perget “Contrôleur Général des Armées”.? During the questions, the jury underlined the quality of this work and the risks taken by the two candidates to present a common PhD. The work of the candidates show that the OPM is better suitable for the large companies but that one of the difficulty is the time necessary to apply the method and fulfil all the necessary data. An important point? related to this method is that it enables the users to enlarge in their strategy all the goals and various interrelated environments? of the company. In this sense the method is also a useful educational system. Another remark concerned its application in smaller companies: it will be good of extract from? this method? all the fundamental points and to present a simplified guidelines to facilitate its usage.

Video de la soutenance

At the end of the presentations and after the answers given by the candidates to the Jury, the grade of Docteur es Science de Gestion was given to both candidates with the mention: “très honorable”.

In the assistance, Dr Tamym Abdessemed Director of ESCEM and Professor Henri Dou (Director Atelis ESCEM) were present as well as some family members and friend sof both candidates.?

French Abstract: La méthode de planification opérationnelle des armées comme instrument d’analyse et d’intelligence stratégique. Peut-on envisager qu’elle devienne une méthode d’analyse et de raisonnement stratégique applicable en entreprise.  L’objet de la thèse consiste   étudier la faisabilité de la transposition, au monde des affaires, de la Méthode de Planification Opérationnelle (MPO) en vigueur dans les armées. Une première partie s’attache   décrire la perspective historique qui a conduit   sa rédaction et   en décrire l’économie générale.Une deuxième partie est dédiée   la mise en perspective de la méthode avec plusieurs champs disciplinaires? comme, l’analyse systémique, l’intelligence économique, la théorie de la complexité, la prospective ou encore les concepts de planification et management stratégique en vigueur dans les organisations.Pour conclure, la troisième partie est consacrée  l’analyse de sa transposition aux entreprises, sur le fondement d’une démarche assise sur la saturation théorique, ? travers six études de cas de la petite entreprise   la multinationale. Cette analyse nous permettant de comparer son efficience avec les matrices plus classiquement utilisés dans les organisations (SWOT ; PESTEL ; Mc Kinsey ; BCG…). Les enseignements tirés de cette observation empirique permettent d’avancer que la MPO présente certaines limites en termes d’applications civiles, mais néanmoins des atouts notables de nature ? constituer un nouvel élément de réflexion pouvant intéresser les contributeurs des thèmes de recherche lié aux champs de la stratégie.

? English abstract: The military Operational Planning Method (OPM) as a strategic intelligence and analytic instrument. Is it possible to consider that it could be a new corporate strategic reasoning method This thesis purpose is to study the feasibility of implementation, of the Operational Planning Method (OPM) used by the armed forces, to the business area.  The first part seeks to describe the historical perspective that has lead up to its redaction and describes its components and specificities. A second part is dedicated to put in perspective the method with different fields of management, such as systems analysis, business intelligence, theory of complexity, foresight or strategic planning and management concepts used into various organizations. To conclude, the third part is devoted to the analysis of its transposition to corporations, with an approach based on the theoretical saturation, through six case studies, from small and middle size enterprises to a multinational. This work allows us to compare its efficiency with the most common strategic matrix (like SWOT, BCG, Mc Kinsey) in use insideBusiness organizations.? We can argue that lessons learned from this empirical observation show that the OPM has some limits in terms of civil applications, but also significant advantages in order to constitute a new element of interest and reflection for researchers working on topics related to the strategic fields

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